clarence.

Looking back at old issues of ComputerArts at the ADM Library, I came across an interesting article in a back issue (#153). Basically it speaks of the 3 distinct types of designers/artists/filmmakers/creative people etc. in our current modern world.




#1 The Stylists
"The first group of visual people, pejoratively labeled 'stylists' by some, are those who obsess over and constantly rework the fundamentals. They're passionate about deft type treatment integrated, intricate visual systems; finding exactly the right weight for rules; and subtle, perfectly coherent color palettes. On the web, where information and content presentation are the key to success, these skills are incredibly important. But, in other channels or websites more concerned with concepts and atmosphere, that sense of craft can prevent (or be seen as preventing) ideation - coming up with creative ideas"

#2 The Creatives
"The second type are creatives who have a predominantly conceptual, 'big idea' advertising mode of thinking. THeir visual skills are less focused on the craft of design and more on immediate, pitchable expression of a concept. Theirs are the most interesting interviews to read. Their portfolios make you laugh or smirk, and you generally have a good time with them. But when you go back to your desk to read the reaction of others, stylists rip into them, suggesting they go back to design school and learn some color theory. The concepts are great, they argue, but the execution can harm your eyes."

#3 The Graphicists
"They can produce attractive, attention-grabbing visuals, increasingly as a collage of photography, computer-generated elements and vectors. But they aren't seen as people who can tell a story, generate a big idea, or handle a redesign or a rebrand."




Which one are you?